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Dart Labs invests in fully digital motion analysis


VAY, provider of professional motion analysis based on computer vision, has become the fourth startup to attract investors from DART Labs. The investors will additionally support VAY in launching its solutions in the US market.


Founded in 2019, the Zurich startup VAY trains computers to perfectly perceive and predict human motion using just a regular camera. Leveraging the power of Artificial Intelligence and combining it with human expertise creates a unique product for the clients of VAY. The hardware-agnostic technology works in real-time and allows to take action right when actions happen. Professional feedback can help to improve movement quality and automated tracking creates vast statistics supporting and enhancing long-term progress.


VAY serves B2C clients in the sports and fitness sector as well as from a variety of fields in the health sector, such as physiotherapy or rehabilitation. The solution is also applicable to support doctors with posture and gait analysis.


The startup plans to expand into the United States with the support of DART Labs. “From San Francisco as our home base, we will conquer the States together and bring our professional motion analysis to everybody looking to be more active,” says Joel Roos, founder and CEO in his announcement on LinkedIn.


Vay will receive investment and collaborate with the DART Labs team in the form of a partnership on reaching their mission. Commenting on the company’s ambition, Roos said to Dart Labs: “It is our goal to build an innovative company in which all of our team members can contribute their ideas. The technology we are working on is just taking off, and we know we cannot yet see all the applications it will enable in the future. Most of all, we want to enhance the quality of people’s lives by making professional motion analysis accessible and cheap.”


While the company plans to close its seed round, the team is looking for innovative clients who are willing to explore and experiment with the technology. “Working with a large number of clients gives us the insights we require to achieve the best product-market fit,” elucidates Roos. (Press release/RAN) Photo: VAY Fitness



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