VAY

VAY was founded in 2018 by Joel Roos, with the goal to create a fully virtual personal coach. 

The VAY Fitness Coach launched on the App and Play Store in June 2019 as the first end-consumer product using monocular human motion analysis. 

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Shortly after, we realized that a split focus on this novel computer vision technology, movement science, and user experience/content/community building is not feasible. Our team decided to put all focus on combining computer vision and human biomechanics to a democratized professional motion analysis. 

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With our novel way to teach a computer to understand human motion and movements, we are now building up a scalable movement library that our business clients can use in a plug-and-play manner. 

Mission

Our mission is to democratize professional human motion analysis through readily available consumer devices. We know that by making lab-grade human motion analysis accessible to everybody, we will enable novel prevention, diagnosis, and treatment methods for musculoskeletal conditions (MSK) and increase of physical conditions.

Vision

Our vision is to leverage our technology give every person on the planet more healthy years. Our technology will become a major building block to enable new digital approaches that promote physical activity, increase performance, predict risks for injuries or disorders, and to provide feedback for more effective and faster treatments.